Abril, 22 2008
Terça-feira

Wasting your time and money with Logoworks
Sometime ago I was looking to redesign ITJobs logo/brand for a new site redesign (including features, the works). While searching for a designer or company that would do the new logo I realized that everyone would say "yes, you pay for the service even if you don't like the end result". I do understand that, everyone works like that, but even looking at a companies portfolio doesn't guarantee that you end up with a good service. And this was the case with Logoworks...

So, one of this days someone sugested Logoworks.
I didn't remembered to check them at the time, but I knew them from last year's HP acquisition news. It seemed no web "2.0 service", they had a very nice logo portfolio gallery and above all, they had a "stop loss" option.
That work like this... you subscribed to what plan you would like (number of designers, number of initial proposals, number of revisions). You would then brief them on the design/brand and they would get back to you with the initial logo concepts. At that time, you would have two options, choose one logo to work with and pay the full service, or... give up and cut your loss short (for just $99).

I thought that was fair, and subscribed a gold plan which included 3 designers, 6 logo concepts and unlimited revisons.

Then I had to complete a creative brief so that they understand your service/brand, your vision, etc. That worked very well... simple forms, you could upload your old logo, tell them what you liked in it, what you didn't, what colors you liked, what colors you didn't like, if you wanted a logo or just lettering, etc, etc.

And then, you anxiously wait 3/4 days for your logo concepts...



I was speechless. Who the hell designed this ? The designer's 5 year old kids ?

They even sent me 2 "free" concepts which totaled 8 logo concepts. I could not choose one I liked. They all looked clipart taken from some cheap CD offer with ITJobs written in some random font.
I could not understand, with their sample galery, how could have they done such a terrible job. All logos looked amatour to say the least. Don't even mention the "it might be the briefing's fault"... there's not an inch of creativity in there.
I stoped the proccess right there, told them why I didn't wanted to continue (they never contacted me) and payed $99 for the "experience".

So yes, I'm burned with this "we create something for you, you pay even if you don't like it".

I'm getting back to this subject next week... I'm thinking of a contest to design the ITJobs logo. Interested ? There's money and anonymity (if you require it) involved and everyone will vote on the desing. Details later..

22 Abril 2008 - 01:40   9 Comentário(s)   Technorati links   Linking posts

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Comentários - Comentar ?

Bo ideia

Karlus, a ideia de fazeres um concurso para desenharem o logo do teu site é muito boa. Pelas outras experiências que se tem visto do mesmo género, pelo menos, vais ter muitas opções para escolher. Oferecendo um prémio, monetário ou não, de certeza que não te fica mais caro do que esta experiência da Logoworks ficaria se completasses o plano. Vais ficar surpreendido com os resultados. Quanto aos tipos do Logoworks, infelizmente a maior parte das empresas trabalha assim. Á algum tempo atrás, tive a necessidade de desenhar um logo e usei a RedeFreelancer.com. Só pagava o serviço se gostasse do resultado. Por acaso acabei por não gostar! Isso também depende da escolha do designer e se o mesmo entende o que pretendemos. por João Pinto a 22 Abril 2008 - 10:30

	Sem dúvida ...
	Sem dúvida a melhor opção, essa ideia de um concurso, olha o caso do AEIOU. Good luck por Cr. a 22 Abril 2008 - 10:53

	They should be better
	Carlos, i was not following Logoworks.com, but following a link, i step into this one http://money.cnn.com/galleries/2007/biz2/0702/gallery.nextnet.biz2/23.html . If they aren't good is because they don't know how to be. They seem to have the money for it! por Jose da Silva a 22 Abril 2008 - 13:04

	Refund
	Já leste isto? "If you don't like your original concepts, contact us before your first revisions for an immediate refund, minus a $99 administration fee. Otherwise, our team will work with you until you are satisfied with the revision of your design." http://www.logoworks.com/Logo-design-guarantee.html por poingg a 22 Abril 2008 - 14:02

	$99
	poingg, Yup, foi isso que paguei, a "$99 administration fee". Foi a tal "stop loss option" de que falei. Se continuasse pagava os $300. por Carlos Jorge Andrade a 22 Abril 2008 - 14:36

	Até parecia porreiro
	Todo o processo, não sei quantos designers, não sei quantas propostas, tudo parecia porreiro. Mas se isso são propostas... Fui ver o portfolio. Uma empresa financeira com a fonte da Disney? :) Bom, lá se foi 40% do nosso serviço! ;) por João Lúcio a 22 Abril 2008 - 20:40

	Sitepoint marketplace
	Recomendo uma visita ao Market Place do SitePoint. Têm imensos designers com muita qualidade. Pagas um preço qualquer para colocar o "contest" no marketplace e depois estabeleces um prazo e um preço que queres pagar. Depois é ver o que te conseguem criar. Acho que podes desistir se não gostares de nenhum design. por Ricardo a 23 Abril 2008 - 04:01

	Yay!
	Fico à espera do concurso. ;) por Ricardo a 24 Abril 2008 - 23:48

	99designs
	Para além da sugestão do Ricardo, podes optar por colocar um concurso no http://99designs.com/ que é a "evolução" do marketplace da sitepoint. por Hugo a 9 Maio 2008 - 04:00